B2B decision makers are responding quickly, though actions and customer preferences vary by region.
With governments and organizations still working to contain COVID-19 and stem the growing humanitarian toll it is exacting, the effects on customer behaviors are beginning to ripple across the B2B landscape. Through a series of regular, global surveys,
McKinsey pulse survey included >3,600 B2B decision makers. Decision makers were from companies <$100mm to >$10B across the US, Germany, France, Italy, UK, Spain, China, India, Japan, South Korea, Brazil. Industries covered: advanced industries, consumer & retail, global energy & materials (GEM), global finance, banking & insurance, pharma & medical products, technology, media & telecommunications (TMT), travel, transportation & logistics (TTL).
we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis across multiple countries over time. Please check back regularly for updates.
Never miss an insight. We’ll email you when new articles are published on this topic.
This content was originally published here.