European B2B decision maker response to COVID-19 crisis | McKinsey

B2B decision makers are responding quickly, though actions and customer preferences vary by region.

With governments and organizations still working to contain COVID-19 and stem the growing humanitarian toll it is exacting, the effects on customer behaviors are beginning to ripple across the B2B landscape. Through a series of regular, global surveys,
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we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis across multiple countries over time. Please check back regularly for updates.

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