Direct-to-Consumer (D2C) eCommerce Marketing Course | Yotpo

Chapter 1

Brand Fundamentals:
The A-Z of D2C Differentiation

The true test of a modern D2C brand is their ability to create strong enough brand differentiation to pull a purchaser away from Amazon and to their store. By and large, brands are differentiating by focusing on intangibles, like customer community and strong brand values, which, by its very nature, Amazon can’t provide. In this chapter, we focus on the ecosystem factors that give brands that intangible edge.

Purchase Experience:
The Digital-Physical Balance

The freedom from retail distributors has enabled D2C brands to take control of their customer journey and purchase experience, making the ways in which consumers experience a product itself, whether physically or digitally, critical to a brand’s success. In this chapter, learn how to build a purchase experience that weaves brand and product together seamlessly across physical and digital channels.

In this section, learn how top D2C brands are upending traditional growth tactics by capitalizing on social as a channel for communicating intangible brand attributes, building smart and personalized customer journeys across channels, and innovating strategies for turning cult communities into brand advocates.

This content was originally published here.

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