Google’s ‘Secret’ Retail Playbook Summary – Ecommerce Guide

Recently, Google accidentally released a copy of their ‘Retail Playbook’, subtitled: ‘Ecommerce playbook – Creating frictionless experience across the funnel’. The book itself was marked as ‘Proprietary + Confidential’ – we are seeking advice on whether we’re able to share it, but have included a summary here of the key advice provided direct by Google …

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