Amazon And Flipkart’s Flash Sales & Heavy Discounts May End, As Govt Restricts E-Commerce Party

For those of you that look forward to Diwali and New Year discounts online each year, you’re about to have a rude awakening. According to new policy from the government, we might have seen the last of flash sales and deep discounts on sites like Flipkart and Amazon. The rules are part of new foreign direct investment (FDI) regulations put into place by the Indian government, that aim to stop major ecommerce companies like Amazon and Flipkart from pricing local traders out of the market.

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