Are you meeting your customers’ expectations in regards to contact options, response times and accessibility more broadly?
With technology rapidly evolving, including the addition of tools like automated bots, consumers are learning to expect more, to need more from the brands they’re dealing with. And with the growth of social platforms as a connective medium, they’re also looking for more options to get in touch, on the platforms that they prefer.
So what exactly are the modern consumers’ expectations in this regard? That’s what this new study from Sykes sought to find out. To provide more oversight, Skyes interviewed more than 2,000 consumers to get their thoughts on brand touchpoints.
They’ve compiled their findings into the below infographic – some interesting data points to consider.
This content was originally published here.