Once your customer gets to the purchase stage, a good ecommerce checkout experience could make or break the sale. Here’s how to make sure yours is the former – complete with some great examples from online retailers.
Congratulations! You’ve got a shopper to the checkout stage of the customer journey, and you’re moments away from closing the deal and earning a sale. But don’t breathe easy just yet.
While getting a customer to the checkout stage is a big achievement, it’s not a done deal and there are plenty of things that can put the shopper off at this final, crucial stage and cause them to abandon their basket or decide they’ll come back later (and then not actually come back).
So, how can you ensure a smooth, frictionless ecommerce checkout experience, and what potential pitfalls do you need to be aware of so that you can avoid them? In this article, I’ll cover some key points of ecommerce checkout best practice and why they work, followed by some excellent examples of online retailers who have managed to nail the checkout process.
For more ecommerce best practice tips and examples, subscribers can download Econsultancy’s Ecommerce Best Practice Guide or take our Online Fast Track Training Course in ecommerce and online merchandising.
What makes a great checkout?
While I could write a whole essay on this subject alone, here is a (hopefully concise) summary of the most important things to bear in mind when evaluating your online checkout experience.
Now that we’ve looked at how to get things right, who out there is putting these points into practice? Here are seven examples that have particularly impressed me on my travels.
This content was originally published here.