The Democratization of Ecommerce – The Webgility Blog

The online retail sector is continuing to grow, and the number and diversity of online retailers is growing. Savvy brands are employing ecommerce inventory software and other growth tactics to stay competitive in this rapidly changing market.

In 2018, online sales in the U.S. reached $517B, or 14.3% of total retail activity in the country—a high water mark. While total retail sales expenditures continue to grow, online sales outpace the broader retail sector. But all of this activity is increasingly spread across smaller brands, meaning there is success to be had by more than just the big guys.

Last year, Amazon sales comprised over 49% of total online retail sales in the US, pointing to serious retail dominance, but when you look under the covers—as active online brands already know—most of Amazon’s retail sales are from 3rd party transactions conducted within the Amazon web store, meaning the retail giant’s dominance is actually facilitating the growth of other online retail businesses.

So what’s an online retailer to do in an increasingly crowded market?

Webgility is an omnichannel retail management solution that empowers businesses to thrive in ecommerce by integrating their systems, automating their operations, and delivering powerful insights—so they can move faster, make better decisions, and win. Schedule a demo to learn more.

This content was originally published here.

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