Success in email marketing for ecommerce companies depends on a few prerequisites.
First, an email marketer needs a database of subscribers with low bounce and unsubscribe rates and the ability to segment based on key attributes, such as prospects, customers, products purchased, and order dates.
A marketer also needs to generate new subscribers. Offering special promotions to entice newsletter signups is a typical method for merchants.
Finally, a marketing automation tool is essential. Many email service providers offer automation features, as do enterprise automation platforms.
Finally, a marketing automation tool is essential.
What follows are common automated email campaigns for ecommerce companies. Once you identify the campaigns that drive sales for your company, work on improving results by testing, such as the day and time of deployment, subject lines, content, and the frequency.
Segmentation is essential to email automation, and not just for targeting. It also avoids sending too many emails. For example, if you send a general email every week to your entire database, do not deploy loyalty emails on the same day. The latter could annoy your best customers and end up in a spam filter, too.
Carefully plan your strategy. Testing is a must. Remove duplicates, and avoid having the same subscriber fall in two or more segments.
This content was originally published here.