GNC Leadership Changes Emphasize Growth Areas: Digital, E-Commerce, International | Whole Foods Magazine

Pittsburgh, PA–GNC Holdings, Inc., announced leadership changes designed to support the company’s ongoing repositioning of the business to drive growth and expand the GNC brand and product portfolio worldwide.

Ryan Ostrom has been hired as Chief Brand Officer, responsible for leading GNC’s brand, marketing, digital and e-commerce strategy. He will report directly to GNC Chairman and CEO Ken Martindale, who joined the company in 2017.

Carl Seletz, who has spent the past six years as SVP of International for GNC, has been promoted to the role Chief Global Officer, overseeing all business outside of the United States. He will work to further expand GNC’s global reach, leading the retail, wholesale and distribution functions as well as e-commerce support for the international channels.

Rachel Jones, who most recently served as VP of International Merchandising and Marketing at GNC, has been promoted to VP of Global Brands, responsible for product brand strategy development and execution across all GNC owned product lines.

“These organizational changes mark a significant step in the ongoing evolution of our company,” Martindale said in a press release:. “Ryan, Carl and Rachel will all play critical roles in executing our strategy to create seamless customer experiences across channels, grow our global presence and further leverage the power of our brand and broad product portfolio.”

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