However, it’s unlikely that these marketplaces will take a stance on initiatives such as the #BoycottChina movement on social media as China remains the biggest sourcing hub for fast-moving categories such as smartphones and electronics, multiple industry executives told ET.
“We’ve been trying to localise sourcing for private labels for a long time, but you could say efforts have been accelerated because of Covid and now this (India-China border issues),” a senior executive said on the condition of anonymity.
Both Amazon and Flipkart have been running campaigns to promote local brands and small manufacturers over the past couple of weeks just as #BoycottChina began picking up steam. The two largest ecommerce players did not respond to queries until time of going to press.
An executive who pleaded anonymity given the sensitivity of the issue, said, “By law, marketplaces are required to stay neutral, and something as drastic as banning products made in one place can land us into trouble with sellers.”
This content was originally published here.