1. Struggling with Fulfillment
Fulfillment is one of the trickiest things to balance as an e-commerce owner because it’s one of the most important things to get right. Nothing makes a customer more upset than a delayed or incorrect order. However, at some point, you get so big you have to let go of some control – but hey, growing pains mean you’re growing, right?
There are a couple of points when you’re likely to face this issue. The first is when you transition from in-house to outsourcing your fulfillment. When your business becomes successful enough, it will no longer make sense to do it in-house, and instead, you’ll want to make the move to a third-party fulfillment company that can take care of fulfilling orders and shipping them for you. The second is when you outgrow your current fulfillment center and you need to look for one that can handle the increased demand, international shipping, kitting, or any other needs that aren’t being met. For both of these scenarios, you’ll want to use a checklist of questions to make sure that your prospective fulfillment center can handle your needs when you start hunting one down.
4. What To Automate
Another big aggressive (and not legal, but still catastrophic) tactic that you can run into are fake reviews and other sabotage, especially on Amazon. Your competition can not only employ fake bad reviews to drag your product ratings down, they can also spam you with 5-star reviews to make it look like you’ve bought reviews, and shut your store down for violating their terms of service. Unfortunately there’s no easy solution for these tactics other than staying on top of them and reporting them when you see them.
This content was originally published here.