Ecommerce Solution for Biggest Reseller “Flute World” – Pulse Solutions

Meet the client

Established in 1983, Flute World provides the ultimate customer experience for flutists of all ages and levels. As the largest flute retailer in America, Flute World is an all-inclusive resource for the finest instruments, sheet music, recordings, and accessories. The online store provides over 16,000 products, including C flutes, alto, bass flutes, piccolos, and headjoints.


Flute World needed a complete user experience overhaul to engage users through improved navigation, site search, attractive design, integrated third-party APIs, and a seamless experience across all devices. They needed to showcase their essential products and educate visitors on the many services they provide while elevating awareness about their product offerings. The current website also lacked an efficient order management system, easy update of prices, and user-friendliness.


Pulse analysts and developers dove into the client’s business examined the challenges faced, studied the requirements, and outlined a plan to design an eCommerce solution to extend the reach of its brand, offering around-the-clock accessibility and streamline the business operations. Our engineers also smartly utilized NetSuite to deliver a modern, scalable solution to run all of the critical back-office operations and financial business processes in the cloud. Here are some key functionalities that we added to the website:

For increasing the website core converting strategy, we implemented the following measures:


The new Flute World website brings its products closer to the customer through the advanced home and product pages, and seamless user experience. The slow site speed issue was drastically improved – wherein the average page load time was decreased from 9 seconds to 1 second! The new site elevates the user experience through intuitive search capabilities and related content recommendations.

Scale your retail business with our eCommerce Solutions. Our eCommerce website development solution helps deliver a comprehensive and effective e-business strategy, products and marketing tactics, design and usability, technology, and security.

Flute World – An ecommerce solution for a leading retailer

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