The Kiltwalk is renowned across Scotland, and beyond, as the organisers of one of the country’s biggest mass participation charity events. It is an iconic fundraising brand where thousands of kilted walkers annually raise money for the charity of their choice. Ideal Interface therefore jumped at the chance to help The Kiltwalk with their digital strategy and website analysis.
Ideal Interface immediately understood that The Kiltwalk needed more than just a generic approach to its online acquisition and measurement efforts, instead it required both bespoke digital analytics support and focused strategic input.
“We pride ourselves in ensuring every client receives the best value of their digital marketing investment. But for The Kiltwalk, every £ really does count.” Hayden Sutherland, Director Ideal Interface
Susanne Morrison, Head of Marketing at The Kiltwalk said “Ideal Interface helped us gain clarity to direct our digital efforts and correctly measure our campaign KPIs. Their highly skilled team provided top quality advice and creative digital solutions. We are really happy with the results ”.
This content was originally published here.