Advertising on Google Search
What to Expect & How We Get Results
New account setup or extended audit
Each project begins with either our full-funnel setup or an extended audit. We’ll examine everything from keyword research, targeted search queries, negative keywords, competitors, campaign types, to bidding strategy.
Dedicated search-marketing buyer
Every brand is paired with a dedicated Google Ads buyer who is responsible for planning and executing your buying strategy. Together, you’ll set KPIs anchored to your ecommerce business’ larger goals.
Shopping feed management
Our buyers are seasoned Google Shopping experts and go deep on shopping campaigns, product feed setups, and optimizations within Shopify (or your ecommerce platform), Google Merchant Center Account, and Google Ads.
Google Ads & Google Analytics setup
Connecting Google Ads with Google Analytics ensures your audiences are properly united for retargeting, specifically Google’s newest version of cross-device remarketing called Signals.
Custom reporting & performance reviews
After we link client-side reporting, we’ll also build dashboards for weekly reviews on the metrics that matter most: click-through rates (CTR), conversion value, and ROAS — not just for your account at large but for specific products.
Then, once a month, we’ll meet to explore overall account performance and industry trends.
This content was originally published here.