The homegrown packaged consumer goods company, which makes BoroPlus skin-care and Zandu hygiene products, said online sales are at an all-time high. “Sales-force automation and scaling up of modern trade and e-commerce with channel specific packs helped in strengthening consumer engagement. Revenues in these new age channels grew by 16% in FY20 and increased their contribution to domestic business from 7.5% to 9%,” Goenka said as part of the AGM speech.
Goenka said Emami is ramping up its innovation pipeline and deepening distribution across both traditional and new age trade channels with affordable products.
In the quarter ended June 2002, Emami reported consolidated revenue of Rs 481 crore, with sales degrowth of 26%. “Offtakes were severely impacted in April due to the nationwide lockdown; sales started improving from May onwards, with June recording high single digit growth,” Goenka said.
The company launched 12 products during the quarter. Its health and hygiene portfolio which includes Zandu , BoroPlus and Menthoplus, grew 29% in the quarter.
Emami launched sanitizers and antiseptic soaps under its BoroPlus franchise and Zandu ayurvedic sanitizers and herbs to respond to consumer demand for hygiene and immunity-boosting products.
In FY20, Emami’s revenues at Rs 2,655 crore declined marginally by 1% due to a 17% decline in Q4FY20, but the company said cost control measures helped it improve gross margins and deliver 2% growth in cash profits.
It said it launched a new range of BoroPlus products in Russia, engaged local celebrities for endorsement and embarked on direct distribution through a locally formed subsidiary.
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