E-commerce web design has become a bit bland with nearly every e-commerce website looking the same. With the recent surge in e-commerce due to the pandemic, it’s more important than ever to differentiate yourself.
I, for one, am getting quite bored of the usual grid-based product catalogue page layout that everyone seems to be utilizing. Shopify is dominating in the world of e-commerce, so it’s no surprise that we’re seeing e-commerce website clones left and right. It’s time to freshen things up:
Ditch the typical yawn-inducing product page layout for something with more flair. Something that had a bit of thought put into it. Customers, albeit not designers, will notice when you’ve put thought into a web page.
Opt for a different layout, be more intentional with your art direction, leverage smooth and satisfying interactions. These make a difference!
I’d love to know your thoughts on the state of e-commerce web design. Let me know in the comments below.
0:35 E-commerce is on the rise
1:00 How to stand out
1:44 Example 1: Yolélé
3:00 Example 2: SimpleChocolate
4:15 Takeaways / What you need to know
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