The Secret To Facebook Advertising Success In E-commerce 2020

So in today’s video, we’re going to be talking about the basics of Facebook Ads. I’m going to go over how I set up my metrics, why each one is important, and what each metric means. In addition to that, I’ll also be explaining some other aspects of Facebook ads that no one really explains. The key to being good at Facebook ads is knowing the basics and hopefully after this video you’ll have a better idea of what you’re doing! So sit back, take out a notebook and let’s get into it!

Facebook Ad Metrics I Use:

Schedule
Last Significant Edit
Delivery
Budget
Amount Spent
Purchases Conversion Value
Cost per Result
Purchase ROAS
Frequency
CPM
Impressions
Unique CTR
CTR (link Click through)
Unique link clicks
UniqueLanding page views
Unique Content views
Unique Adds to cart
Unique checkouts initiated
Purchases
Cost per link click
Cost per Landing page views
Cost per Content views
Cost per Adds to cart
Cost per Checkouts initiated
Cost per Purchase (yes, it’s the same as cost per result)
Video plays at 50%
Video plays at 75%
Video plays at 95%
3-second video plays
Quality ranking (seen in Ads section only)
Conversion rate ranting (seen in Ads section only)
Engagement ranking (seen in Ads section only)

⏰ Timestamps ⏰

1:34 Facebook Ads Metrics Breakdown
8:03 Lookalike Audiences
10:00 Detailed Targeting Expansion
10:42 Conversion Windows

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DISCLAIMER: Any advice I give is solely based on my own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as opinion.

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