Google Shopping Ad has emerged as a popular advertising and promotional medium for online or E-commerce retailers in the praesent times. This feature popularly known as ‘Product Listing Ads’ or PLA, allows retailers to showcase their products across the google search engine and also in popular shopping lists.
Through PLA, retailers feature their products at the top of the google search engine and multiply their organic reach by using relevant keywords. They can also add visuals of their diversified range of products and their specifications, along with additional information such as product pricing, promotional offers or discounts, and product reviews.
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