How Conversion Tracking Helps Generate Revenue
Without conversion tracking in place, any decision eCommerce companies make regarding advertising campaigns are a shot in the dark. Having conversion tracking setup properly will provide measurable results on campaign performance and open up new opportunities for future strategy, growth, and optimization.
Below are a few examples of how conversion tracking can help generate more bottom line revenue.
Track Return On Advertising Spend (ROAS): When set up properly, conversion tracking will track campaign ROAS, thus objectively revealing which advertising efforts are generating more revenue than they are costing in marketing spend.
Benchmark Cost-Per-Acquisition (CPA): Setting up conversion tracking will allow eCommerce companies to establish a clean cost-per-acquisition (CPA) that eCommerce companies can then focus on walking down by campaign optimization and cleaner data.
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